BFGoodrich Tires Partnership with BlueRibbon Coalition

BFGoodrich Tires and BlueRibbon Coalition Join Forces to Raise Money for Saving Trails

GREENVILLE, S.C. – Oct. 10, 2009 – BFGoodrich Tires and BlueRibbon Coalition announced today a partnership that will benefit off-roaders and off-road trails alike. BFGoodrich Tires will make a $5 donation to the BlueRibbon Coalition for each of its new 10 sizes of BFGoodrich Mud-Terrain T/AKM2 tires sold between August 2009 and December 2009.

(Photo: Del Albright (center) thanks Joe Mazur (L) and Gary Enterline (R) for their partnership, donations and continuing support  of BlueRibbon Coalition and access to our trails.  Photo by Stacie Albright).

Due to consumer demand, BFGoodrich recently expanded its line of Mud-Terrain T/AKM2 tire sizes, which are part of the 10 sizes eligible for the contribution. The tire sizes are as follows:

• LT345/75R16 LRD
• LT365/75R16 LRC
• 38X14.50R17 LRD
• 40X14.50R17 LRD
• 36X13.50R18 LRD
• 38X14.50R18 LRD
• 40X14.50R18 LRC
• 38X14.50R20 LRD
• 40X14.50R20 LRC
• 42X14.50R20 LRC

“The BFGoodrich Mud-Terrain tire has set the standard in the world of off-roading, both for competitive and recreational uses” said Gary Enterline, senior product category manager, light truck tires for BFGoodrich Tires. “What better way to give back to the community that made the tire what it is today than by teaming up with the BlueRibbon Coalition to help preserve our off-road trails.”

As a respected national recreation group that represents more than 600,000 recreationists nationwide, the BlueRibbon Coalition is dedicated to protecting responsible recreational access to public lands and waters.

“This generous donation from BFGoodrich Tires will help the BlueRibbon Coalition continue working to keep public land open for use, whether you recreate on a mountain bike, snowmobile, motorcycle, personal watercraft, ATV, four-wheel drive, horse or your hiking boots,” said Greg Mumm, executive director of BlueRibbon Coalition.

Inspired by the BFGoodrich Tires Krawler™ T/AKX tire, which is the most successful tire in rock-crawling history, BFGoodrich Tires incorporates Krawler TEK® technology into the BFGoodrich Mud-Terrain T/AKM2 TriGard® sidewall. Krawler TEK technology consists of three main components: aggressive sidewall lugs, cut- and chip- resistant sidewall compounds and sidewall cords that are up to 33 percent stronger than the previous Mud-Terrain T/AKM tire. These advancements allow for more bite and sidewall protection along with increased strength and resistance to bruising caused by rocks and rough trails.

More information about the BlueRibbon Coalition is available at www.sharetrails.org.

Using motorsports as a proving ground for more than 30 years, BFGoodrich Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock-crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires online at www.bfgoodrichtires.com.

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Media Contacts: Lela Randall
(949) 223-2323
Lela.Randall@hillandknowlton.com